Leverage Over Headcount
“Most companies add people to ship faster. We added leverage instead, and kept the team tight.”
001Our story
The Team Behind the Engine
One team in one office, building automation for clients and software of our own, with the same tools and the same standards.
002Founder
M. Aamir MursleenFounder
Aamir has spent more than a decade in SEO, mostly in the deep end of it. He ran SEO at Cryptonary in London, Ahrefs has featured his work, and he has a quiet past in ethical hacking. Nafran is where that operator mindset turns into systems for other businesses.
- 2015
Starts in SEO at Top Study World and grows the site from 20,000 to over 528,000 pageviews a month.
- 2019
Writes for Semrush about using Google's Natural Language API to understand entities and content context.
- 2020
Puts GPT-3 to work while most people still treat prompts as a curiosity. NAFRAN LTD is incorporated in London on 20 November.
- 2021
Plugs ConversionAI (now Jasper) into content briefs, ad copy, English–Urdu translation and keyword expansion at scale.
- 9
- People
- 5
- Live products
- 1
- Shared engine
CalendarJet, MamaSign, WittyForms, MoonPush and HiringCat all run on it.
See the Products003Infrastructure
We Own the Infrastructure
- Dedicated servers we run ourselves
- AI agents watching uptime, storage and security
- Backups in four separate locations
- 4.57M attacks stopped in one 30-day window
004Office
Where It Happens
005Principles
How We Operate
Consistency Compounds
Our founder has posted an SEO tip to the 150,000-member BloggersFunda community every night at 9 PM for four years, with zero missed days. Systems beat bursts.
Big Vision, No Waste
“Every dollar we do not send out is a dollar that stays inside the engine.”
AI Is How We Build
“AI is not a feature we are bolting on. It is how we have been building for years.”
Aim at the Biggest Markets
“We did not pick small, safe markets. We picked the biggest ones we could find.”
006FAQs
About Nafran
Nafran LTD is our UK agency, and its profits fund CalendarJet LLC, a Texas-registered SaaS holding company. The same team builds client systems and the products.
Yes. NAFRAN LTD is on the UK Companies House register as No. 13034569, and CalendarJet LLC is registered with the Texas Comptroller. Both records are public.
Automation is the core, but we also run digital marketing (SEO, paid ads, social and content), build conversion websites and MVPs, and run a partner program for agencies and consultants who refer clients.
Have another question?
Ask us on a free callWant this team on your work?
Book your free strategy session, worth $249, and tell us what you'd like off your plate.
Get Your Free Strategy SessionWorth $249 · No obligation Prefer email? hello@nafran.com